The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


Mark Donnigan: It's going fantastic, Ben. I am so delighted to be here on your program.Particularly provided the relevance and also the necessity of the topic we're going to be tackling over the training course of this conversation too, which is one that I assume is truly under-discussed. One that could if not elevate some brows, but might get you … Read More